I think that TSW needs more players and Funcom needs more revenue. Here is a modest proposal that would help accomplish both of those goals. Not all models will appeal to all customers so, it's all about choices.
Option 1: TSW Lite
Players can download the game for free and play as long as they like. They are limited to ONE playfield; Kingsmouth. If they want to open additional playfields they can be unlocked by purchasing them for $15 per playfield or upgrading to all playfields for $60. They are limited to One character.
This is a long term trial and will get people to try the game. Many people say they are put off by the initial purchase cost of the STANDARD offering. Many of these customers will find that they like the game and will upgrade later.
Results: more players in the starter zone, more revenue for Funcom.
Option 2: TSW Standard
Players download the game for $60 and pay no monthly sub. They have access to ALL of the original playfields up to and including Transylvania. They are limited to 3 characters.
They can purchase premium upgrades in the store, such as expansion zones, NY Raid, etc.
Results: This appeals to players who are unwilling to play games with monthly subs.
Option 3: TSW Premium
Players download the game for $60 and pay a monthly sub of $15 (discounted sub prices for 3 months / 6 months). Players have access to all playfields including the NYC Raid and the Tokyo playfield.
Results: This appeals to those players who expect to be on for the long term and like the predictability of the monthly cost. Most current players will like this option.
Option 4: TSW Super Premium
Players download the game for $260 and pay no monthly sub. They have access to All playfields up to and including Tokyo. They get an in-game and forum title [Founder?].
This appeals to those players who are committed to the long haul and are willing to pay extra up front to avoid monthly sub fees.
Results: Funcom gets more money up front.
Players can upgrade the account type in the future by purchasing an upgrade.
examples: From Lite to Standard: $60, from Lite to Super Premium: $260. From Premium to Super Premium: $200.
MacDeath - Templar
TSW Forum Member since 10-14-2009