The Secret World needs some SERIOUS advertising!
What do I mean by that? In the weeks upcoming to TERA's release, I swear those were the ONLY ads I was seeing on any of the gaming websites... hell for that matter, they bought ad-space on MY website, which is about Soulcalibur! TERA did some SERIOUS advertising and because of it, it got a lot of hype; much of it due in part with it's open public beta during the last weekends.
Sadly, for TERA though, the betas didn't help them. All it really did was to show people that while the combat engine itself was very different and excellent, everything else was a generic by the numbers MMO. The game clearly focused on the grind procedure of an eastern MMO, while simultaneously flaunting the irrelevance of leveling up and story of western MMOs.
TSW is finally an MMO with the chance to be different... I myself got the collector's edition of Age of Conan when it first came out, but even I quit it after a few months. TSW is different, and you guys should be letting people know it! Hell, if I'm permitted, when I get the TSW Beta, I will be streaming it live on my popular Twitch.TV channel: http://twitch.tv/8wayrun