04-06-2012, 03:52 AM
Originally Posted by Ketorlac
Heck, the fact that they are even offering a lifetime subscription means that they worry that most gamers won't stay past 1.5 years.
I look at it a bit differently. Since I have a lifetime sub, when the 2nd expansion comes out 3 years from now (just to pick some numbers out of the air), I'm more likely to pay the $50 for it since I know I can give it a try without having to keep paying $15 / month for the privelege.
I'm also more likely to spend some money in the cash shop since I won't be sitting there thinking "I'm already spending $15 on TSW ... do I really want to spend $7 more? $22 / month for a game seems awful pricey."
I ran some numbers for myself ...
Since I have the lifetime sub, I figure I'll probably spend on average $5 in the cash shop. Don't really know why, but in games I end up being a sucker for having nice clothes to wear.
If I wasn't buying the GM pack, then I'd probably buy the base game + Initiate ($65), subscribe for $15, and be likely to spend around $2 / month on cash shop on average.
And, I estimated that they'd release the 1st expansion about 18 months from launch.
If I play for 2 years, with the lifetime, I'd end up paying FC $430. Without it, I'd end up spending about $490. So only $60 difference over 2 years.
However, I'm much more likely to keep playing if I don't have to make the financial decision about whether it is worth $15 / month to me or not. And if (heaven forbid) I got bored after a year and that expansion comes out, I'm much more likely to buy it "just to see" than if I don't have the lifetime sub.
So I don't really see it as a big risk to FC (at least for me using my numbers and projected spending habits for myself) to offer the lifetime sub model.